living proof

Living proof solves the toughest beauty challenges with science and patented technology. Originating from MIT, their founders are hair stylists who were fed up with the limitations of conventional products and biotech scientists who didn't have any preconceived notions of what could or couldn't be done in beauty. And together, they set out to create results you can see from across the room. Twenty patents, over 50 products and more than 150 awards later, Living Proof has countless love letters thanking them for changing lives in both big ways and small. Free of silicones, parabens, phthalates, and animal testing. Full of science that is non-toxic, and safe for color and chemically treated hair. 

“We are the science. You are the Living Proof®.”