Goldwell Elumenation Collection showcases our trend focus and color competency by introducing a new collection of techniques that utilize new metallic shades and a new @Pure Pigments additive. - @Elumenated Metallics blend the best of both worlds - beautiful, metabolized color with depth and coverage to be able to showcase on permanent and Demi-permanent hair color clients. - A total of 3 shades, available in Topchic and Colorance, cans and tubes 8CA@PB - Cool Bronze Elumenated Parl Beige Cool Blondes segment 7AK@Pk - Cool Copper Elumenated Pink Cool Browns segment 6VV@Pk - Steel Violet Elumenated Pink Cool Reds segment - @Pure Pigments Cool Violet Key Elements: - Cool down every look with a smoky hue - A cool shade which counteracts warmth while also adding a cool violet hue with a smoky/grey undertone - Refocus the momentum of the @Pure Pigments launch with new techniques and application opportunities
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