ready for a big hit of volume?
this superstar delivers sensational volume + weightless moisture.
hit the high notes with big hit, a volumizing shampoo that instantly boosts volume that lasts all day with weightless moisture that'll send limp, lifeless hair home.
this volume deserves an encore.
big hit shampoo is packed with volume-enhancing ingredients to turn up the volume without drying or weighing hair down - in fact, big hit helps to add + retain moisture into strands for volume without the compromise.
the main act? an instant boost of volume that lasts all day.
hair type: for fine-medium hair types
Volume that packs a performance: clinically proven for 2.3x more volume**
Iconic volume, the amika way: infused with caffeine to energize flat strands + send limp hair home.
Soft, touchable strands are it: boosts volume without compromising on (weightless!) hydration thanks to moisturizing glycerin.
** Clinically tested when using big hit shampoo + conditioner together as a system.
Massage through wet hair
Rinse
Water/Eau/Aqua, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Phospholipids, Niacinamide, Panthenol, Caffeine, Biotin, Xylitol, Maltodextrin, Rosmarinus Officinalis (Rosemary) Extract, Syringa Vulgaris (Lilac) Extract, Mentha Piperita (Peppermint) Oil, Hippophae Rhamnoides (Sea Buckthorn) Fruit/Seed Oil, Glycerin, Coconut Acid, Ethylhexylglycerin, Butylene Glycol, Polyurethane-10, Polyquaternium-7, Polyquaternium-10, Polyquaternium-16, Zea Mays (Corn) Starch, Natto Gum, Tetrasodium Glutamate Diacetate, Lactic Acid, Tocopheryl Acetate, Chlorphenesin, Sodium Chloride, Sodium Phosphate, Sodium Isethionate, Sodium Hydroxide, Sodium Benzoate, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene
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